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Vicky Mason

Director of Brand and Digital

Vicky joined Overcoming MS in 2021 as Head of Digital and was promoted to Director of Brand and Digital in 2023.

With over 20 years of experience, Vicky has non-profit experience with the Institute for Optimum Nutrition following a corporate career developing digital and data strategies for organisations including McLaren F1 membership, The Body Shop UK, Honda Cars and Porsche Cars. Vicky’s focus is leading digital and customer experience projects delivering transformational change, centred around end-user needs and data. Across her career, she has successfully launched various UK-wide and global projects.

Outside work, Vicky volunteers for her local food bank.

Why I Work for Overcoming MS

“Through my work with the Institute for Optimum Nutrition, I saw the considerable impact that diet and lifestyle change can have on health conditions. With close contacts impacted by multiple sclerosis, I am committed to reaching as many people as possible with the message that living well with MS is possible, and supporting them with lifestyle change through our app, content, courses and services.”