MS: A diagnosis, not a destiny toolkit

People with MS deserve the full picture from day one. You can help change the narrative.

Many people are diagnosed without being told that healthy lifestyle choices can support their long-term health alongside medical treatment. This campaign aims to close that awareness gap.

You can help spread the message.

Sharing the campaign takes less than a minute:

1. Download an image

2. Copy a caption

3. Post on your social media

Tag @OvercomingMS and use #MSDiagnosisNotDestiny so we can see and share your posts.

Download campaign images

Choose one of the images below and download it to your device.

(Tip: right-click the image and select “Save image as…”, or press and hold on mobile to save it.)

Campaign image 1

Campaign image 2

Campaign image 3

Suggested captions

Copy and paste one of the captions below, or adapt it in your own words.

Post 1

MS: A diagnosis, not a destiny A diagnosis can feel overwhelming. But it doesn’t define the future.

Strong scientific evidence shows that healthy lifestyle choices can influence long-term outcomes in MS. Yet fewer than one in four people believe those choices make a big difference.

People deserve the full picture from day one.

Find out more here: https://overcomingms.org/notadestiny

@OvercomingMS #MSDiagnosisNotDestiny

Post 2 (quiz-focused)

Only 24% of people believe lifestyle choices make a big difference in MS.

What does the research actually say?

Take this 3-minute quiz and test your knowledge: https://overcomingms.org/notadestiny

#MSDiagnosisNotDestiny @OvercomingMS

Post 3 – adapt to share your story and use image 3 or click here to add your own photo to the template in Canva (free account needed)

My diagnosis is MS. My destiny is mine.

There is strong scientific evidence that healthy lifestyle choices can play a meaningful role in supporting wellbeing and long-term health with MS.

I choose: (movement / nourishing food / managing stress / community / hope / evidence / medication + lifestyle)

Find out more: https://overcomingms.org/notadestiny

@OvercomingMS #MSDiagnosisNotDestiny

Linkedin copy 

Multiple sclerosis is often described as unpredictable and life-changing – and it is.

But there is strong scientific evidence that healthy lifestyle choices such as diet, physical activity and stress management can influence long-term outcomes in MS, alongside medical treatment.

Yet fewer than one in four people believe lifestyle choices make a big difference.

That awareness gap matters. People with MS and their families deserve the full picture from day one.

If you’re interested in what the research actually says, this Insight report is worth reading: https://overcomingms.org/notadestiny

#MSDiagnosisNotDestiny @OvercomingMS

Thank you

Every share helps more people hear that MS is a diagnosis, not a destiny.

Thank you for helping spread the message.

If you would like to support our work raising awareness and providing free evidence-based resources for people with MS, you can make a donation here.